Digital projects, from definition to delivery.
Background in design, e-commerce and digital operations. Experience working on digital initiatives that require structure, coordination and follow-through, across brands, teams and markets.
Digital professional with experience across design, e-commerce and digital marketing. Currently involved in the coordination and delivery of digital initiatives, from early definition to launch and ongoing improvement.
Used to working in multi-brand, multi-market environments, with responsibility for prioritisation, execution and continuity.
Decisions are supported by context, experience and data, using performance metrics and testing where relevant to validate changes and improvements.
Toynamics Europe
Coordination of e-commerce initiatives across multiple European markets and brands, including Hape, Senger, Korko and Käthe Kruse. Work includes platform and UX improvements, content updates, feature launches and ongoing optimisation. Close collaboration with internal teams and external partners, ensuring alignment and steady delivery across markets.
Liike
Founded and managed a digital studio working with brands and organisations across different sectors. Projects covered brand identity, websites, e-commerce and digital marketing initiatives. Responsible for project definition, execution and delivery, working directly with clients and coordinating external collaborators.
Petit Oh!
Led the creation and growth of the brand's e-commerce from scratch, with direct responsibility for online sales performance and digital marketing. Owned the full e-commerce setup, including website, product catalogue, content, email marketing and acquisition channels. Managed performance across traffic, conversion and revenue, using analytics and testing to support decision-making and ongoing optimisation. Worked across both B2C and B2B, contributing to digital becoming a core and measurable business channel.
Petit Oh!
Led the brand's visual and strategic direction end-to-end, from identity, collection concepts and print design to production coordination and marketing execution. Managed suppliers, manufacturers and trade-fair presence, while delivering retail visual materials, catalogues, ads and digital assets. Owned social media, newsletter and blog content, press and collaboration initiatives, and Magento shop maintenance. This strategy helped build a strong online community and supported national and international sales growth.
After the company closed down, I continued the brand in a new format, leveraging my knowledge of its audience and positioning.
Transformation into a content-driven blog on early childhood. Content planning, SEO, UX decisions, analytics and affiliate marketing. Full project ownership.
The brand remained active as a reference space for early childhood. Strengthened experience in content management, SEO and independent ownership.
Family-owned agricultural business with visual identity unchanged since 1947.
Logo redesign respecting heritage. Identity extension across multilingual website, stationery, trade shows and advertising.
Refreshed brand identity modernising the image while maintaining traditional roots across digital and physical channels.
Entrepreneurial project with Maya O., a Swiss product designer, focused on traditional craftsmanship.
Brand concept co-creation and project coordination. Collaboration with artisans from Cambodia and brand definition.
A brand connecting contemporary design with traditional techniques, reinforcing entrepreneurship and cross-cultural collaboration experience.
Team of perinatal psychologists focused on maternal mental health.
Brand strategy development from scratch, including concept and logo. Identity representing motherhood and growth, aligned with project values.
In five years, grew from two to nearly twenty psychologists, building a 30,000+ mother community and strong brand foundation.
Petit Oh! needed a scalable e-commerce channel with platform migration and system integration.
End-to-end e-commerce ownership: performance, marketing and platform evolution. Migration from Magento to PrestaShop. ERP and PIM integration. Coordination with development and external partners. Analytics-driven optimisation.
Stable, integrated e-commerce platform connected to ERP and PIM. The channel became a core, measurable part of the business with data-driven optimisation.
Based in Barcelona. Experience working in international environments and cross-functional teams, with a practical and structured approach to digital work.
